First logo appeard to have some easy form, but at the reviewing it at this project of my, it appear to have some tuff and hard concept at its design. Orange and the square color app seems to be have readen like “orange… range colleague”.
At this proposition of the new logo we take’n new motive like ‘conversation’ in the meaning of the orange in its duality. The typography have the pictogram at the first “o” that’s have the plus inside and translate to “orange, orange.” Plus it looks like an orange. 😉